Colleges want young people to have more advice about vocational options
Parents play a key role in their children’s career decisions, but their views are often out of date and badly informed, suggests a report.

Some 70% of young people trust their parents for job advice, says the Association of Colleges (AoC) report.

Careers advisers should liaise with local employers and update parents and pupils about local jobs markets and emerging industries, urge the authors.

“Uninformed family members can hinder a child’s ambitions,” they warn.

Parents can sometimes “push” their children “towards careers that are seen to be safe or traditional, but possibly not best suited to the individual or taking into account emerging industries”, they argue.

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